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Yoast SEO

  • Create a new News article
  • Select an SEO keyword (banana, car, anything)
  • Enter the keyword in the Focus keyphrase field
  • Save as Draft
  • Keep an eye on the SEO score as you:
    • Use the keyword in the title of the article
    • Use the keyword as the beginning of the first paragraph
    • Add outbound links (to Google, or cornell.edu)
  • The plugin should register the SEO improvements and flag them with a green light 

 

Download monitor

  • Add a new download
  • Add file > Upload file > Upload a PDF
  • Assign at least a tag, and a category
  • Assign a Google Analytics Label
  • Publish the new download
  • Embed the shortcode on a page / article
  • Turn Google Tag Assistant's recording on
  • Click on the download button
  • Turn the recording off and check the the even has fired up
  • In the download admin, check Redirect to file and check if the PDF opens in the browser
  • Test the download on mobile
  • Check that the download counter is working and reflects the number of times you've tested it

 

AMP

On mobile:

An alternative would be to use the AMP Accelerated Mobile Page Reader, a Chrome extension.

 

 

 

 

 

 

 

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