Yoast SEO
- Create a new News article
- Select an SEO keyword (banana, car, anything)
- Enter the keyword in the Focus keyphrase field
- Save as Draft
- Keep an eye on the SEO score as you:
- Use the keyword in the title of the article
- Use the keyword as the beginning of the first paragraph
- Add outbound links (to Google, or cornell.edu)
- The plugin should register the SEO improvements and flag them with a green light
Download monitor
- Add a new download
- Add file > Upload file > Upload a PDF
- Assign at least a tag, and a category
- Assign a Google Analytics Label
- Publish the new download
- Embed the shortcode on a page / article
- Turn Google Tag Assistant's recording on
- Click on the download button
- Turn the recording off and check the the even has fired up
- In the download admin, check Redirect to file and check if the PDF opens in the browser
- Test the download on mobile
- Check that the download counter is working and reflects the number of times you've tested it
AMP
On mobile:
- Navigate to a news article
- Append amp to the URL: https://alumni.cornell.edu/article/this-is-a-test/amp
- Check that the AMP format kicks in