Project: Merchandise
Basic Details
The PR team has designed merchandise for the AguaClara Team such as T-shirts, quarterzips, and even stickers. The merchandise is a way to help AguaClara spread its name on campus and help with recruitment of potential new members. The PR team had help from the AguaClara team who gave feedback and opinions on the merchandise, to make sure everyone is satisfied with the product.
What Has Been Completed So Far
So far, the PR team has designed a couple preliminary designs that give the general idea of what the merchandise will look like. Members of the PR team have called custom clothing distributors and have asked for design help and arrangements for a large team purchase. Most distributors will only accept a purchase as long as there are more than 35+ of merchandise being bought. The PR team has more designs being completed and will expect to be done and ready to order late September/ early October.
Next Steps of the Project
Next the PR team will send out a survey to the rest of the members of the AguaClara team. The survery will give us the information needed to start an order of merchandise. The survey will ask each member for their Name, NetID, Size (shirt/sweater). In the survey there will also be a vote on the best preliminary design. There are three options: Long Sleeve Tee, Quarterzip, and a Baseball Tee (as seen below). After the surveys are sent out and the results come in, the PR team will finalize the design for the most voted on clothing. Then a member in the PR team will call the custom clothing distributor to check logistics (pricing, shipping fee, design layout, and quantity). After the logistics and design are finalized, the PR team will place an order for everyone in the AguaClara team that has ordered merchandise.
Any Problems Currently Being Faced
The PR team is having difficulty with putting the Cornell University Logo on the merchandise. AguaClara members want to represent Cornell as well as AguaClara. The PR will talk to the Cornell administration that is in charge of the branding of Cornell University. Another problem is that there needs to be more than 35+ orders to be able to place an order for the custom shirts. Members of AguaClara must know that the more we order in bulk, the cheaper it will be. Therefore, the PR team is giving the choice of one of three designs to choose from, in order to get the most amount of orders placed.