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We support CIT by building long-term working relationships with Cornell's departments and colleges, planning and developing a variety of communications, and conducting customer-based research.
Contact
Diane Sempler, Manager
dms4@cornell.edu
255-5570
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Account Management
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We create opportunities for collaboration and build partnerships between Cornell departments and CIT to help meet Cornell's IT needs.
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Communication Services
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We help CIT and OIT communicate with the broader Cornell community about the organizations' products, services, programs, and initiatives.
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Market Research
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We use market research tools, like surveys and focus groups, to explore and more clearly understand what the Cornell community wants and needs its IT environment to be.
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Each of these functions can help support the others. For example, we might:
- Conduct a survey before developing a communications campaign to identify current levels of awareness or understanding.
- Adjust formal campus communications to help address issues we hear about in focus groups.
- Use customer feedback to assist product/service owners with communicating about their services. Feedback from Market Research and Account Management clients contributes to this process.