Spell out and capitalize the proper name upon first mention. If a short form exists, include it in parentheses. In subsequent mentions, use the short form or just a common noun.
The Class of 2020 is Cornell’s most diverse to date. The class includes nearly 700 first-generation college students.
The Cornell Black Alumni Association (CBAA) celebrated its 40th anniversary in 2016. CBAA has a dynamic and expanding membership. The group has grown tremendously since it was founded in 1976.