The color palette for AAD’s websites has been pulled from Cornell’s own brand guidelines. The design makes heavy use of the secondary colors, including the bright blue and red, to give the ecosystem a bold, bright, and contemporary look and feel.
Color also communicates meaning. For example, the red and blue are used to draw attention to calls-to-action, links, and other interactive content.
Avoid introducing colors outside of this already extensive palette or applying colors to elements as inline styles.