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"Christie's Auction Room", by Thomas Rowlandson & Augustus Charles Pugin from The Microcosm of London, Volume 1 (London: R. Ackerman, 1810).
Located on the south side of Pall Mall, Christie's has been auctioning high end commodities, ancient artifacts, art, jewelry, furniture, and other personal properties since 1762. The sales rooms are large, light, and airy, simply furnished, and tastefully appointed. Pre-auction viewings are conducted and bidding by proxy is allowed. Owned and managed by John Christie. 



Going once: A packed Christies sale room looks on as telephone bidders vie for the most important (and the largest) of Monet's Waterlilies, sold at Christie's, London for an astonishing £40.1 million on June 24, 2008, setting a record price for the artist and a record for any Impressionist painting.

DAY 10 Today is Tuesday, June 14,th and we are examining the role of the auctions in the art market. In 2012, Christie's will be 250 years old.

How have the bidding room, the buyers, the sellers and the works offered for sale changed in the last 250 years? Just a quick examination of

the two opening images on this page should provide some clues. Read Sarah Thornton's chapter on "the Auction." Choose a recent sale of fine

art at a noted American or European auction house (or their subsidiaries in Asia or the Middle East) – and discuss its significance with regards

to some of the points that Thornton raises about auctions and the players involved. 

Readings

Read the following excerpt on "the Auction" from Seven Days in the Art World by Sarah Thornton (New York: W.W. Norton, 2008).

Thornton_Auction.pdf

Watch Christie's' Christopher Burge in action selling an Andy Warhol large Campbell's Soup Can, silkscreen, 1962 for $23.8M (including buyer's premium):

http://www.youtube.com/watch?v=boaFiyICN0w&feature=related

Further Reading "Show me the Monet... Impressionist's water lilies go for record £40m"

http://www.dailymail.co.uk/news/article-1029279/Show-Monet--Impressionists-water-lilies-record-40m.html#ixzz1OhUihNNS
 

Individual Contributions

Vincent Anthony Falkiewicz

Erica Gilbert-Levin  

The details and process of the sale of a Marlene Dumas painting to a "mysterious bidder" named Amy Cappellazzo at a New York art auction sheds light on several important elements of the culture and practices involved in the contemporary art auction. For example, the interactions among Cappellazzo, the other auction attendees, and auctioneer Burge are symptomatic of the psychological dynamics that ensue during an auction sale. The sale reflects the extent to which art auctioneering has become a "spectator sport" (Thornton, 5), its crass, "crude" commercialism thinly disguised by the "urbanity" and "gentility" proffered by the European auctioneers. Likewise, Cappellazzo appears aloof and "mysterious," seemingly nonchalant and cavalier about the reality that she just spent an untold fortune on a single painting, suggesting a certain sophistication, disinterest in economics, and concern with the pure aesthetic value of art. But she readily admits that she, like all involved in the auction process, follow "basic commercial benchmarks that have nothing to do with artistic merit" (Thornton, 24). Indeed, the "primary concern" for those involved in the auction process is "not the meaning of the artwork but its unique selling points" (Thornton, 8). And Cappellazzo recognizes such "selling points" in Dumas's piece. Despite her "posturing" as someone bidding "with style," commanding a "hushed respect from the audience by holding back and separating herself from the crowd, raising the dramatic effect of her "win," she cites features of the painting that are, as she notes, succinctly in line with what any other collector looks for: a certain color (red), a certain size (medium), an image of "a buxom female, and the capacity of the piece to "make people feel happy" (Thornton, 24). She draws respect from the crowd not because she can recognize distinct or unique art work when she sees it and pay what it is worth, but because she can acquire the same thing everyone else looks for but at a crowd-awingly high price and with an attitude that suggests that that price means nothing to her. Her act as a collector is part and parcel of the larger spectacle of today's art auction: A lot of "posturing," a lot of theater, a drive to win, a drive for status, and an ability to engage in a psychological test of wills.
Marlene Dumas's Jule-die Vrou, 1985

Kimberly Ann Phoenix  

At the latest Christie's Post-War and Contemporary Art Evening Sale 61 lots sold for a total of $301,663,000.  Among the lots were 43 painting, 13 sculptures, 3 photographs and 2 drawings & watercolors representing Andy Warhol, Jean-Michel Basquiat, Jeff Koons, and Sam Francis to name only a few.  After scanning the list, Sam Francis's reef a predominantly blue painting jumped out of the list. Like the suggestion in the reading the litmus test is alive and well, bright colors attacked interest. (Thornton 24)  Each of the lots is accompanied by an audio description along with a written narrative as well. Other information provided is lot description which gives the artist name, name of the painting, medium used, size, and when the painting was done.  The list of who has owned the work of art is also displayed.  This particular painting was first owned by the Martha Jackson Gallery in New York.  This gallery was started in 1952 and closed in 1969, 1969 was the first time this painting changed hands.  The Martha Jackson Gallery was run by Jackson who was credited with being a shrewd business woman and committed to her artist; working to promote and educate people about the art and artist.  Reef   was then purchased by Mr. and Mrs. Robert Miller form there it was acquired by Galerie Beyeler.  At some point the painting was acquired by a private collector from Japan, the interesting thing is that Reef was purchased again by the Galerie Beyeler.  This is similar to David Nahmad buying back something the family owner before (Thorton 22), there is no way for find out why the gallery did this but it could have been to protect the value of their other holdings. In the end this painting sold for 3,666,500 including buyer premium.      

http://www.christies.com/LotFinder/lot_details.aspx?from=salesummary&intObjectID=5437827&sid=078a642e-111c-4b8f-9356-e34fb2106de7

http://www.ubartgalleries.org/?gallery=anderson&select=page&page=martha_jackson_archives

 

 

Consider & comment:
What did you think of today's readings and wiki features? What issues if any did they raise for you? How did the audio visual material provided support your understanding of this topic? Comment on your classmates' posts. Leave your comments in the box below.

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