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Interior of front space of Chelsea art gallery exhibiting Andy Warhol prints.

DAY 7 Today is Thursday, June 9th and we begin our study of the contemporary art market with Olav Velthuis'

Talking Prices: the Symbolic Meaning of Prices on the Market for Contemporary Art. Read the introduction,

chapters one and two. What are some of the factors that support the architecture of the art market? Consider

the spaces for the sale and exhibition of art; the cultural value of art; the symbolic value of art and the players

and/or playing fields involved in setting the prices for contemporary art. In your response, choose a specific

example of a particular aspect of the architecture of the art market (i.e. the gallery spaces used for selling art

that the author discusses – front room, back room, etc.; the auction house; or the different kinds of galleries –

traditional, contemporary, etc.) or a theoretical aspect of the market and/or pricing and valuation (i.e. "hostile

worlds" viewpoint) to further elucidate your point. Include images or links to support your response.

Readings

Selected chapters from Olav Velthius, Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art (Princeton: Princeton University Press, 2007

Introduction and Chapter 1: TalkingPricesIntroCh1.pdf

Chapter 2: TalkingPricesCh2.pdf

Highly Recommended, Erica Coslor, "Hostile Worlds and Questionable Speculation: Recognizing the Plurality of Views about Art and the Market," Research in Economic Anthropology, 2010.

EricaCoslor_Hostile_worlds.pdf

 

Individual Contributions

Vincent Anthony Falkiewicz

Erica Gilbert-Levin  

Kimberly Ann Phoenix  

It is interesting that art dealers do not want to view themselves as businessman.  That somehow because they make money at what they do, the shear act of a monetary transaction cheapens the art.  Is it really so different from a clothing designer wanting to sell their clothing or a theatre selling tickets to the latest performance?  .Most people do a job because at some level they love what they are doing, artists are no different.  The love of painting, photography, or any other form of art should be shared and if someone wants to pay money for it great.  The idea of a Gallery having to separate the viewing from the buying seems a bit pretentious.  But the practice is alive and well, I found one here in New York City, the Silverman Gallery.  They have two galleries on 24th street ground level were exhibits are held and one on 20th 3rd floor for smaller exhibits and open by appointment only.  This is the statement regarding the 24th street space "The Bruce Silverstein Gallery's main location is a 5000 sft. street level exhibition space in the heart of the Chelsea Art District.  The gallery maintains an in-depth inventory of masterworks of the photographic medium and promotes long-standing relationships with museums, private collectors, art consultants and corporations from around the world. "We welcome both experienced and new collectors" (http://www.brucesilverstein.com/gallery.php).  The description of the 20th street space "Contemporary works on display in the private viewing rooms are viewable upon appointment." (http://www.brucesilverstein.com/gallery.php)  Art is sold and people make money, most people know this fact, the idea that it needs to happen away from the public eye is interesting.  An artist needs to make a living and it selling what they are good at should be a place of pride.

24th street gallery

20th street 3rd floor gallery

             The other part of this relationship is that between the gallery and an artist.  The Silverman Gallery has such a relationship with Randy West.  On his website it states that he is represented by the Silverman.  The Silverman Gallery has held several solo shows of his work.  There is a current showing of his work until September 2011.  Of course there is no way of knowing if there is a financial relationship that extends beyond the selling of work but given the history of the gallery/artist relationship there just might be. 

Tethered #1

Randy West

 

 

 
 
Consider & comment:
What did you think of today's readings and wiki features? What issues if any did they raise for you? How did the audio visual material provided support your understanding of this topic? Comment on your classmates' posts. Leave your comments in the box below.

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