Warhol, Hirst and Branding

Andy Warhol, Campbell's Soup Cans, 1962, MoMA

Link to short video clip about MoMA's Campbell's Soup Cans, 1962 by Andy Warhol http://www.moma.org/explore/multimedia/audios/57/1098
 

Andy Warhol's Factory model of the 1960s, 1970s and 1980s now has its counterpart in the work of Damien Hirst, Jeff, Koons and Takashi Murakami.

Of course, centuries earlier, painters such as Velasquez adopted factory models as well, hiring painters to work on his large scale history paintings.

Read Don Thompson's chapters on Hirst, Warhol and Koons as well as Sarah Thornton's chapter on Murakami to get a sense of how today's artists are

exploiting the so-called factory model. Choose one of these factory-style artists and comment on their particular marketing strategies and market appeal.

Robert Hughes's comments on Hirst may come back into play as you consider the slipping market share of this once coveted trend-setter. We will

examine Hirst's Beautiful Inside My Head Forever auction (Christie's, London, 2008) as an in depth case study in the last week of the course. Provide

links to articles, interviews with artists, and/or examples of particular factory produced works to support your post.

Readings

Don Thompson: ARTH 4696 FINLEY Damien Hirst and the Shark THOMPSON.pdf

Don Thompson: ARTH 4696 FINLEY Warhol Koons and Emin THOMPSON.pdf

Sarah Thornton: ARTH 4696 FINLEY The Studio Visit THORNTON.pdf

Individual Contributions