Jeff Koons is one of the most well known artists of contemporary art today. He is known for his large-scale, unique and shocking art, which he has carefully crafted in order to optimize his selling potential. Koons has been known to associate his methods of selling himself and his art in economic terms, thereby creating controversy with art enthusiasts, and creating more publicity around his name. Not only does Koons openly say he is trying to market himself, he also describes his method of creating art in detail, discussing how he is simply the brains behind the operation, and he has numerous people under him who actually physically make the art. You can see in the following interview his studio in New York, complete with the people in the background creating all of his pieces. He also explains in this interview that his process is basically a paint by numbers operation. http://www.youtube.com/watch?v=FxdUEhJsL2M
I believe that Jeff Koons creates his art with no further meaning than just to shock and awe the audience in order to sell his artwork at exorbitant prices. These prices also are used to shock the audience, because if something is that much money, it must be worth it. Galleries and auctions also helped to promote his uniqueness through staging elaborate marketing ploys, including hiring actors to walk around in pink panther costumes to promote a piece of his depicting a busty blonde holding the pink panther. 
Koons also used the shock value to promote this sculpture, by declaring that the piece was about masturbation. There is no indication that this sculpture could be about masturbation, and Koons did not explain this until the piece was up for sale, and he was specifically asked. I believe, rather, that Koons was trying to increase his marketability through creating more controversy.
Koons also demonstrated his desire to shock his audience with controversial material through his depictions of graphic sexual acts with his equally controversial pornstar wife. One such piece was his photograph "Red Butt" which extremely graphically depicts him having anal sex with his wife. Christie's auction increases the intrigue surrounding Koons and his art specifically with this piece, by covering it with a panel in the auction stating that it depicts graphic material that may be unsuitable to certain audiences. Even on the website for Christie's, they warn you of the graphic material, and make you click twice in order to ensure you really want to see it as seen here: http://www.christies.com/LotFinder/lot_details.aspx?intObjectID=4489948
Through increasing the intrigue surrounding Koons' controversial art, the auction houses and galleries can play upon the reactions of the crowd to increase the price of each piece.
Jeff Koons utilizes the factory method of creating art not only to create pieces more effectively, but also to create controversy surrounding his pieces. By openly discussing how he does not actually make any of his pieces, as well as creating controversial and graphic art. By shocking or intriguing his audience, Koons has been able to sell his pieces at very expensive prices.
Here is another example of Koons' work, where he just took pieces of everyday household items and put them in exhibits. This also demonstrates his desire to almost pull one over on his audiences, which they have all responded to by purchasing more pieces. It is quite impressive how Jeff Koons has been able to market himself, implementing his factory methods and by doing this has become a very successful contemporary artist. 