...
5.8.2 Institutional Branding - From CDSL Technical Guidelines document: http://www.cdlib.org/gateways/vendors/guidelines_technical.html
• Users often cannot tell the difference between freely available and subscribed content. To increase awareness of library-provided materials, vendors should support institutional branding, using a text string, graphics, or both.
• Branding should be customizable at the campus-level.
• Branding text and graphics should be on all web pages to capture user attention regardless of the user’s access path.
• Branding settings should be configurable through the institutional administrative interface.
• Requirements such as text length, graphics dimensions, graphics size, etc. should be documented and easily available.
• The ability to preview settings is preferred.
REFERENCES
Preferred campus names and graphics for Interface Branding: http://www.cdlib.org/services/collections/branding.html
TECHNICAL REQUIREMENTS FOR LICENSED RESOURCES 15
http://www.cdlib.org/gateways/vendors/guidelines_technical.html
CALIFORNIA DIGITAL LIBRARY
5.8.2.2 CAMPUS NAMING CONVENTION
Users should be presented with the message “Access paid by [campus library name]”.
5.8.2.3 BRANDING WITH GRAPHICS
Graphics should be clickable to go to a specified URL.
5.8.2.4 ASK A LIBRARIAN
“Ask a Librarian” is a web page hosted by each campus and/or campus library containing reference librarian information, phone number, hours, email, and an option to initiate a live chat session. Similar to branding, a mechanism for displaying this functionality should be customizable for each campus and easily accessible from all pages.
Columbia prefers:
Top level branding - prominent top left
Policy vs. IT question
Anything else?