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Vincent Anthony Falkiewicz For over a decade now people around the world have been appreciating the art of Japanese contemporary artist Takashi Murakami. His invented style "Superflat" has become renowned worldwide. He is represented by a couple dealers, one being the recently discussed Larry Gagosian. In 2008, he was the only visual artist to achieve Time Magazine's "Top 100 Most Influential People." His unique style and superior marketing strategies give him a market appeal unlike any other, as he is able to reach buyers and art appreciators on a whole new level. Not only has Murakami invented his own style, he runs his own art business called Kaikai Kiki Co. out of Japan and New York. This is where he separates himself as an artist, aside from just with his personal art. His business "is involved in what dealers call an "insane" range of activities (Thornton 185)." Due to this wide ride of activities, Murakami, his business, and his art are able to reach out to the art community in a way unlike most artists can. Aside from displaying Murakami's work, Kaikai Kiki Co. "makes art, designs merchandise, acts as a manager agent and producer for seven other Japanese artists...and it does multi-million dollar freelance work for fashion, TV, and music companies (Thornton 185)." The diversity of activity appeals to a wide range of people. This creates a market place where buyers are not only exposed to the work simply through galleries and art shows, they are also exposed to the art in all facets of the creative world. This marketing strategy really opens up his potential market, and enables him to reach an abnormal amount of art lovers, buyers, and simply citizens in general. oval buddha Takashi Murakami |
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Erica Gilbert-Levin Damien Hirst is the wealthiest artist alive. He is also "more famous, and maybe even more powerful, than any living artist" (Thompson, 20). How did he achieve this status?
Hirst in his gallery, followed by several photos of his works: |
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