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Link to short video clip about MoMA's Campbell's Soup Cans, 1962 by Andy Warhol http://www.moma.org/explore/multimedia/audios/57/1098
 

Today is Wednesday, January 11th, and we're studying the phenomenon of branding through some of the most famous artists of the 20th and 21st centuries.

Andy Warhol's Factory model of the 1960s, 1970s and 1980s now has its counterpart in the work of Damien Hirst, Jeff, Koons and Takashi Murakami.

Of course, centuries earlier, painters such as Velasquez adopted factory models as well, hiring painters to work on his large scale history paintings.

Read Don Thompson's chapters on Hirst, Warhol and Koons as well as Sarah Thornton's chapter on Murakami to get a sense of how today's artists are

exploiting the so-called factory model. Choose one of these factory-style artists and comment on their particular marketing strategies and market appeal.

Robert Hughes's comments on Hirst may come back into play as you consider the slipping market share of this once coveted trend-setter. We will

examine Hirst's Beautiful Inside My Head Forever auction (Christie's, London, 2008) as an in depth case study in the last week of the course. Provide

links to articles, interviews with artists, and/or examples of particular factory produced works to support your post.

Readings

Don Thompson: ARTH 4696 FINLEY Damien Hirst and the Shark THOMPSON.pdf

Don Thompson: ARTH 4696 FINLEY Warhol Koons and Emin THOMPSON.pdf

Sarah Thornton: ARTH 4696 FINLEY The Studio Visit THORNTON.pdf

Individual Contributions

Panel

Charles Saunders

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Day 9 - Charles Saunders
Day 9 - Charles Saunders
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Christina Chaplin

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Day 9 - Christina Chaplin
Day 9 - Christina Chaplin
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Dalanda Jalloh

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Day 9 - Dalanda Jalloh
Day 9 - Dalanda Jalloh
Panel

Daniel Chazen

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Day 9 - Daniel Chazen
Day 9 - Daniel Chazen
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Elena Cestero

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Day 9 - Elena Cestero
Day 9 - Elena Cestero
Panel

H. Hunt Bradley, III

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Day 9 - H. Hunt Bradley, III
Day 9 - H. Hunt Bradley, III
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June Shin

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Day 9 - June Shin
Day 9 - June Shin
Panel

Kelly Zona

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Day 9 - Kelly Zona
Day 9 - Kelly Zona
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Khrystyne Wilson

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Day 9 - Khrystyne Wilson
Day 9 - Khrystyne Wilson
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Kwame Nana-Atoo

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Day 9 - Kwame Nana-Atoo
Day 9 - Kwame Nana-Atoo
Panel

Lipei Yu

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Day 9 - Lipei Yu
Day 9 - Lipei Yu
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McKenzie Sullivan

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Day 9 - McKenzie Sullivan
Day 9 - McKenzie Sullivan
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Nicholas Krislov

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Day 9 - Nicholas Krislov
Day 9 - Nicholas Krislov
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Tadd Phillips

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Day 9 - Tadd Phillips
Day 9 - Tadd Phillips

Consider & comment:
Please use this space to respond to your classmates' work and to engage in lively discussions on the day's topic. Keep your comments concise and conversational by responding to others, rebutting or supporting their ideas. Use the comment box below for these observationsConsider & comment:
What did you think of today's readings and wiki features? What issues if any did they raise for you? How did the audio visual material provided support your understanding of this topic? Comment on your classmates' posts. Leave your comments in the box below.