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Link to short video clip about MoMA's Campbell's Soup Cans, 1962 by Andy Warhol http://www.moma.org/explore/multimedia/audios/57/1098
Today is Wednesday, January 11th, and we're studying the phenomenon of branding through some of the most famous artists of the 20th and 21st centuries.
Andy Warhol's Factory model of the 1960s, 1970s and 1980s now has its counterpart in the work of Damien Hirst, Jeff, Koons and Takashi Murakami.
Of course, centuries earlier, painters such as Velasquez adopted factory models as well, hiring painters to work on his large scale history paintings.
Read Don Thompson's chapters on Hirst, Warhol and Koons as well as Sarah Thornton's chapter on Murakami to get a sense of how today's artists are
exploiting the so-called factory model. Choose one of these factory-style artists and comment on their particular marketing strategies and market appeal.
Robert Hughes's comments on Hirst may come back into play as you consider the slipping market share of this once coveted trend-setter. We will
examine Hirst's Beautiful Inside My Head Forever auction (Christie's, London, 2008) as an in depth case study in the last week of the course. Provide
links to articles, interviews with artists, and/or examples of particular factory produced works to support your post.
Readings
Don Thompson: ARTH 4696 FINLEY Damien Hirst and the Shark THOMPSON.pdf
Don Thompson: ARTH 4696 FINLEY Warhol Koons and Emin THOMPSON.pdf
Sarah Thornton: ARTH 4696 FINLEY The Studio Visit THORNTON.pdf
Individual Contributions
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Charles Saunders | Include Page |
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Christina Chaplin | Include Page |
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| Day 9 - Christina Chaplin |
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Dalanda Jalloh | Include Page |
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Daniel Chazen | Include Page |
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Elena Cestero | Include Page |
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| Day 9 - Elena Cestero |
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| Day 9 - Elena Cestero |
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H. Hunt Bradley, III | Include Page |
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| Day 9 - H. Hunt Bradley, III |
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| Day 9 - H. Hunt Bradley, III |
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June Shin | Include Page |
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Kelly Zona | Include Page |
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| Day 9 - Kelly Zona |
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| Day 9 - Kelly Zona |
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Khrystyne Wilson | Include Page |
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| Day 9 - Khrystyne Wilson |
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Kwame Nana-Atoo | Include Page |
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| Day 9 - Kwame Nana-Atoo |
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| Day 9 - Kwame Nana-Atoo |
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Lipei Yu | Include Page |
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| Day 9 - Lipei Yu |
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| Day 9 - Lipei Yu |
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McKenzie Sullivan | Include Page |
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| Day 9 - McKenzie Sullivan |
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| Day 9 - McKenzie Sullivan |
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Nicholas Krislov | Include Page |
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| Day 9 - Nicholas Krislov |
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| Day 9 - Nicholas Krislov |
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Tadd Phillips | Include Page |
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Consider & comment:
Please use this space to respond to your classmates' work and to engage in lively discussions on the day's topic. Keep your comments concise and conversational by responding to others, rebutting or supporting their ideas. Use the comment box below for these observationsConsider & comment:
What did you think of today's readings and wiki features? What issues if any did they raise for you? How did the audio visual material provided support your understanding of this topic? Comment on your classmates' posts. Leave your comments in the box below.
