...
Educational materials have been designed for AguaClara. We have developed Sponsorship Materials, Brochures, and Info Sheets along with other promotional materials. As part of getting our name seen around campus, we have designed and printed posters and created t-shirts in past semesters. For the web, a new website has been designed and the wiki is being restructured. The website has been translated to Spanish. We are in the process of getting banners for tabling events. Also, a new brochure was made in Fall 2010 by a former AguaClara alumni. In December we will be at the Ithaca Alternative Gift Fair, which allows people to donate money to non-profit organizations in honor of someone else and we will also be represented at another gift fair at Willard Straight Hall. Tau Beta Pi had a technical fair which AguaClara and sponsorship packet were created by current Public Relations team members in Spring 2013.
Tau Beta Pi also had a technical fair during Cornell Days at which AguaClara tabled and gained lots of incoming freshman exposuretabled as well.
Recruiting
We will work to recruit other people based on skills needed. This includes promoting AguaClara within the Civil Engineering Department, the College of Engineering and also to different departments around Cornell. Potential examples include someone with educational experience to work on developing a lesson planvideo editing and graphic/web design experience for the website, blog, and informational materials, people from biological or health related departments to organize measures of the effectiveness of our efforts, and people from social development departments to study how our efforts are affecting local communities and populations. We will make presentations to ENGRD classes and to other organizations that have expressed interest around campus, advertise in the Sundial, and put up posters in various places on campus. Also, presentations will be made to high school and middle school aged students who are developing interests in engineering. We can also table on North Campus at RPCC or on Ho Plaza.
Recruitment material and Public Relations Working Group Team Tools can be found by browsing Outreach Resources.
In Fall 2010, recruitment was not a project the Outreach team pursued, as class enrollment is at an optimal volume.
Website
The website is a crucial component of AguaClara because it is typically the first point of contact for outsiders. Our team created the public website in Spring 2010 in order to create a better relationship between the AguaClara Team and the general public. We plan on using this resource to streamline the process for keeping past and current members updated on AguaClara progress and to help educate possible sponsors about our project. The site is also used to provide general information about AguaClara, advertise for fundraising events, highlight the recent achievements, centralize a channel for online donations, and spotlight team members who are currently working on projects.
...
In addition to its translation, the website has been updated with new student blurbs, new donors and partners, and a new section under Get Involved was created: Aguaclara course credits in Fall 2010. Since a large percentage of the inquiries we get from the website are related to student participation in the project, the outreach team thought it would be convenient to have class information in the web to be accessed directly.
AguaClara on
...
Social Media
During Fall 2010, the outreach team spent most of the time on public relations material. We tried to get the AguaClara Facebook page;updated so new members can join and it could be used to advertise outreach events, such as the concert. Old officers need to be contacted by new members, so that they can pass on their role and future outreach teams can update new information on Facebook.
The Public Relations Team also manages the Blogspot, which will now focus on big events/awards for AguaClara and the Twitter @CUAguaClara for team updates and other related WASH-sector news.
Benefit Concert
In the past, the outreach team has organized benefit concerts at The Nines in Collegetown. The best way to do this is to call George, the music coordinator at The Nines, at 607-272-1888. The best time to reach him is 12-5 PM on Tuesday. During the event, The Nines will donate a percentage of sales to AguaClara, and we can decide to charge an admission fee which goes directly to AguaClara. In the past the admission fee has been $5. The Nines charges $120 to hire a sound guy for the concert which can be paid out of revenues at the event. All other expenses should be incurred by outreach team members out-of-pocket to be reimbursed after revenues have been collected. (AguaClara's proceeds) = (percentage of sales) + (admissions) - ($120 sound charge) - (reimbursements for out-of-pocket expenses).
...