Kimberly Ann Phoenix Jeff Koons sees nothing wrong with the way his art is produced. He basically oversees the arts creations; he designs it and any where from 95 to 120 technicians sculpts or cast objects. In some of his early work common household object placed in water or mounted on lights to become art. He is unashamed of his work or the way it is produced comparing himself to the masters (Dannatt) or Andy Warhol. His marketing strategy could be larger then life. Many of his sculptures are large meant to be viewed in large spaces or out doors.  Image Added
He has, or his technicians have done some smaller sculptures but a lot of his work is large. He has called some his paintings large sophisticated paint by numbers. In the workshop you can see many people working on the same painting, one has to wonder if you can really call it Koons work. At the very least those who work on these large pieces should be given credit for the work they contribute. His series of sculptures Made in Heaven, based on his marriage to Italian porn star Cicciolina, could be preserved as pornography. He is always looking to shock views and promote talk, good or bad about his work.
The appeal of his work is to those who want to impress others by saying they "own a Koons." As pointed out in our reading when he does a new sculpture he negotiates with a prominent collector or museum to own the first in the series, to create media hype. His work is viewed by many as kitsch and of such you either love it or hate it (Stevens). In the BBC video from several days ago Robert Hughes could barley contain his disgust for this kitschy work, he had a hard time calling it art.  Image Added
http://supermarkart.blogspot.com/2010/03/jeff-koons-and-his-art-factory.htm
http://www.npr.org/templates/story/story.php?storyId=92873040
http://nymag.com/nymetro/arts/art/reviews/9172/, stevens
http://www.theartnewspaper.com/articles/Jeff-Koons-on-his-Serpentine-show-his-inspirations-and-how-his-studio-system-works/18566, Dannat
http://en.wikipedia.org/wiki/Jeff_Koons
This is a video of Jeff Koons talking about his facory: http://www.youtube.com/watch?v=3XGGe4YXWZU | 
