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To gain awareness and exposure for the AguaClara cause, the Public Relations group works at making posters and giving presentations to many interested parties around campus including Cornell Health International and the Bio-Expo. The Outreach Team has participated in Campus Sustainability Day and Ithaca's annual Into The Streets, a city-wide volunteer service day. The team also organized a two benefit concertconcerts that took place in April, 2010 and November, 2009. We also send sent press releases to a multitude of local media outlets including the Cornell Daily Sun and the Ithaca Journal. We plan to contact area schools and community groups to arrange presentations and lessons for local students. We will facilitate these presentations but everyone on the team is encouraged to attend. In order to make this efficient we will develop a generic lesson plan that can be used and modified depending on the situation.
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We will work to recruit other people based on skills needed. This includes promoting AguaClara within the Civil Engineering Department, the College of Engineering and also to different departments around Cornell. Potential examples include , someone with educational experience to work on developing a lesson plan, people from biological or health related departments to organize measures of the effectiveness of our efforts, and people from social development departments to study how our efforts are effecting local communities and populations. We will make presentations to ENGRD classes and to other organizations that have expressed interest around campus, advertise in the Sundial, and put up posters in various places on campus.
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The public relations website was created in the Spring 2010 in order to create a better relationship between the AguaClara Team and the general public. We plan on using this resource to streamline the process for keeping past and current members updated on AguaClara progress and to help educate possible sponsors about our project. The site is also use to advertise for fundraising events and to highlight the achievements of team members.
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Book the event for a weekend night well in advance. Try to book student talent (bands from JAM Program House tend to work well) because student performers will help promote and bring their friends. You should not have to pay the talent; find people who will play for free for a good cause. Work with the promotional staff of The Nines to print flyers and quarter-cards. If necessary, pay for printing out-of-pocket and reimburse yourself from the proceeds. Promote online and organize volunteers from AguaClara or elsewhere to promote. Post flyers around campus and Collegetown, and distribute quarter-cards on Ho Plaza and elsewhere. While promoting, Be sure to let people know that AguaClara will receive some of the proceeds from food and drink sales will benefit AguaClara as well. It might be a good idea to sell advance tickets. The Spring 2010 flyer is attached to this page.