Add alternative (alt) text

Describe what is happening in the image (rather than simply listing people and things).

  1. Twitter alt text
  2. Instagram alt text
  3. Facebook alt text
  4. LinkedIn alt text

Use open captions on videos (captions burned onto video)

Choose a large, easy-to-read, sans-serif font.

Use camelback hashtags

Capitalize each word’s first letter in a hashtag: #CornellAlumni