According to the PEW Internet and American Life Project...
1 in 5 people aged 18-28 have an iPod/mp3 player and 50% of these folks download podcasts(as opposed to 20% of folks over 29).
22 million people own an iPod/mp3 player and 29% of this group have downloaded podcasts.
27% of Internet users download audio/video.
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According to the PEW Internet and American Life Project...
1 in 5 people aged 18-28 have an iPod/mp3 player and 50% of these folks download podcasts(as opposed to 20% of folks over 29).
22 million people own an iPod/mp3 player and 29% of this group have downloaded podcasts.
27% of Internet users download audio/video.