Market Research Services

We conduct market research for CIT's product/service owners so they can better understand the wants and needs of users as they develop new services or redefine existing ones. Our market research services fall into three areas: surveys, focus groups and secondary research and analysis. We consult with clients to understand their objectives - - what questions do they have? what problems are they trying to solve? - - and then we recommend the best market research tool.

Surveys

We create customized online surveys that are carefully organized and worded to produce useful and actionable information. Our survey service includes:

• Consulting and advice on question construction and best practices
• Question development
• Online survey publication
• Survey management: tracking respondents, emailing reminders
• Analysis of results
• Reporting

Focus Groups

We run focus groups, facilitate group discussions, and conduct one-on-one interviews to explore opinions and attitudes on a variety of IT-related topics. Focus group services include:

• Consulting about appropriate use of focus groups
• Focus group planning and design
• Recruiting participants and scheduling sessions
• Facilitating focus groups
• Analysis and reporting, including recommendations

Secondary Research and Analysis

We analyze information already available from Cornell, from the higher education community, and from external resources like the Gartner intraWeb and package it for use by CIT or its Cornell partners. Our services include:

• Finding information
• Analyzing information/extracting relevant points
• Synthesizing and reporting information
• Making recommendations based on findings, if appropriate