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We support CIT by building long-term working relationships with Cornell's departments and colleges, planning and developing a variety of communications, and conducting customer-based research.
Contact
Diane Sempler, Manager
dms4@cornell.edu
255-5570
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We create opportunities for collaboration and build partnerships between Cornell departments and CIT to help meet Cornell's IT needs.
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We help CIT and OIT communicate with the broader Cornell community about the organizations' products, services, programs, and initiatives.
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We use market research tools, like surveys and focus groups, to explore and more clearly understand what the Cornell community wants and needs its IT environment to be.
Each of these functions can help support the others. For example, we might:
- Conduct a survey before developing a communications campaign to identify current levels of awareness or understanding.
- Adjust formal campus communications to help address issues we hear about in focus groups.
- Use customer feedback to assist product/service owners with communicating about their services. Feedback from Market Research and Account Management clients contributes to this process.