Art dealer Larry Gagosian on the cover of Art Review
DAY 8 Today is Friday, June 10th and we are taking a closer look at the contemporary art market through the
work of Don Thompson (the $12M Stuffed Shark), Robert Hughes' BBC 4 documentary, the Mona Lisa Curse,
and selected high powered art dealers, such as Larry Gagosian. As you consider the assigned readings and film,
choose a contemporary art dealer to report on with regards to their philosophy of working with artists and collectors,
but please don't all choose Larry Gagosian. At the end of the FT interview and throughout the WSJ article several
other high-powered international art dealers are mentioned for you to choose from. You might also consider the
practice of branding and its effect on artists, their work, its value and marketing, and, of course, dealers. Have fun
and remember to include links to videos, images or indices that help to explicate your post!
Readings
Read the following short chapters from Don Thompson's The $12M Stuffed Shark (Palgrave/MacMillan, 2007): Branding and Insecurity; Branded Dealers; the Art of the Dealer; and Art Fairs: the Dealer's Final Frontier. ThompsonChapters.pdf
Read the recent Wall Street Journal article about global art wheeler-dealer Larry Gagosian, "The Larry Gagosian Effect": http://online.wsj.com/article/SB10001424052748703712504576232791179823226.html
Watch the acclaimed BBC Channel 4 documentary the Mona Lisa Curse, narrated by art critic Robert Hughes, 2008, 75 min. It is available below in twelve six-minute segments:
http://art-for-a-change.com/blog/2009/11/the-mona-lisa-curse.html
Highly Recommended: Read the FT interview with Larry Gagosian and note the list of ten art world gallerists/dealers in competition with Gagosian for the head of the pack: http://www.ft.com/cms/s/2/c5e9cf78-dd62-11df-beb7-00144feabdc0.html#axzz1Om9FVW97
Individual Contributions
Vincent Anthony Falkiewicz
David Zwirner is one of the world's most renowned art dealers. He owns his own gallery, the David Zwirner Gallery, located in New York City, and was ranked four in ArtReview's top 100 "power list" in 2010. Becoming a powerhouse name in the early 90's, he entered the market in a time when "the art market had contracted relatively brutally (Q&A w/ David Zwirner)." However, through unique buying and selling tactics and by entering the market "in the beginning of a new cycle" he was able to exceed expectations in a dwindling market.
Originally involved in the music scene, studying music and playing drums at NYU, Zwirner instead decided to get married and have kids. Hence, playing music professionally was not the career for him. He returned to his home country of Germany to work for a record label where he dealt with big upcoming music stars everyday. It is here where he picked up his background knowledge on dealing with rising stars. Through this experience Zwirner learned how to deal with and recognize new talent. Not only new talent, but moving cultural and social interests. This ability gives his art dealing style a unique twist, separating him from most other dealers.
He originally was uninterested in the art world due to his father's strong connection to it. However, eventually, he gave in, realizing its massive potential and the knowledge he would gain through his father. Using his strong ability to deal with talent and his newly acquired appreciation for art he would shake the art world. His core artists he began dealing with include Luc Tuymans, Stan Douglas, Jason Rhoades, Toba Khedori, Diana Thater and Franz West. These rising stars and their new dealer would find great fortune and fame through each other.
Since then Zwirner has brought in artists such as painters Neo Rauch and Mamma Andersson, as well as American artist James Welling. However, his new most popular collection is that of Donald Judd. In 2010 he was asked to represent the Judd Foundation, and these works of high popularity are offered in his gallery in New York City. They will also be displayed in Zwirner's new gallery, located in Chelsea near 20th street, expected to open in 2012.
Erica Gilbert-Levin
Meet Iwan Wirth, the man who has claimed headlines in recent years as "bigger than Saatchi,"
an art dealer whose risks, particularly in a recessive market, have paid off, and to whom artists become as loyal as he is to them. Wirth, "one of the most powerful art dealers in the world," according to the Telegraph
, has become a brand name unto his own, sufficiently reputable in the art world that, like other "branded dealers," his "choices and judgment" have "become a substitute for, and certainly [...] a reinforcement of, aesthetic judgment" (Thompson, 14).
Wirth has developed a keen strategic repertoire in his dealings with artists and collectors. He is highly dedicated to his artists, many of whom he discovered in their emerging years, took financial risks on, and supported throughout their careers. As a result of this attentiveness and fidelity, Wirth "has never lost an artist – not a mean feat in an industry where contracts are rare and mutual love is all that keeps artist and dealer together," writes Miller in the Telegraph. In W Magazine, Wirth explains his strategy this way: "You're very close with the artists and you become a part of the creative process, and that gives you credibility with collectors."
Wirth's risk-taking extends to the art and its marketing itself: He possesses a "Rumelstiltskin-like ability to fashion gold from thin air, or rather, ideas," writes Miller. This ability is likely due mainly from his already-established cultural and institutional legitimacy in the art world: His name has become a brand (Thompson, 14), and with the already-established trust and reassurance that name proffers, it hardly matters what kind of art he promotes; it is more important that it is Wirth promoting it. This is why the Tate, MoMa, and Whitney don't appear to blink as they shell out millions of dollars for Wirth art that "you might willingly pay not to be dumped on your doorstep" (Miller).
Wirth is "forward-thinking," always looking for areas of the art market that have not yet been trail-blazed. To this end, he has needed "to invent different schemes and use different tools to get attention," W Magazine reports. "Along with a well-trained eye, those tools included deep pockets and plenty of patience." He exploits his connections, targeting markets neglected by other giant dealers like Larry Gagosian. Unlike the "New World moguls Gagosian often deals with, Wirth's clients tend to be seasoned collectors, including families that have been acquiring art for generations" (W Magazine).
Art Dealer Iwan Wirth
References:
http://www.wmagazine.com/artdesign/2009/12/iwan_wirth?currentPage=1
Kimberly Ann Phoenix
In 2007 right before Haunch of Venison was sold to Christie's of London Harry Blain was listed as number 15 in the Power 100 of Art Review. He shared this honor with Gordon Southern who was his partner in owning the Gallery. Blain and Southern continued to run the Gallery until August of 2010, when the duo combined forces to start a new gallery, BlainSouthern. When he moved to the new gallery many of the artists that he represented left Haunch to follow Blain. In 2010 Damien Hirst was one of the first to show in the new space.
Blain partners have come from the auction area of the art market. Southern was with Christie's before teaming up with Blain and Blains new partner Emmanuel Di Donna was with Sotheby's who will open a gallery in New York City this year. This might be because Blain is a charismatic guy who has ability to schmooze collectors while his partners have great art knowledge making it a great team.
"A former schoolboy athlete raised in Surrey, his background working at Berkeley Futures (a bullion and futures brokers in Savile Row) enabled him to bring the worlds of art and finance together during a period when the bonus culture took off. 'He came from the City and he sold to the City,' says the London dealer and international curator James Birch. 'No one else had managed to do that. Before, people in the City just bought sporting prints.' Within ten years he was making annual sales of around £14 million, putting him in the top tier of UK contem-porary art dealers." (taken from www.thisislondon.co.uk October 10, 2010)
He continues to grown with plans to open a gallery in Berlin. His opening in London attracted many British celebrities to view and buy the art work that was on display. He like other still does not like to discuss price on the gallery floor but money does change hands. He was shut out of some Art fairs after selling to Christie's which explains leaving Haunch and the new gallery openings. His reputation was hurt by the connection to Christie's and he is working hard to repair his image as an Art dealer.
Consider & comment:
What did you think of today's readings and wiki features? What issues if any did they raise for you? How did the audio visual material provided support your understanding of this topic? Comment on your classmates' posts. Leave your comments in the box below.