I highly recommend watching this recorded webinar if you do marketing, including sending out news releases, working on the website, using (or want to use) social media and/or take photos at your events. Jim Ochterski (CCE Ontario) and Carla Dawejko (CCE Steuben) from the Finger Lakes SBN present information about "Getting the Word Out: Using On-line Networks for Extension Program Publicity"
Recorded Webinar Link: http://breeze.cce.cornell.edu/p1i8f9td249/
Books referred to in the webinar: