) We use market research tools, like surveys and focus groups, to explore and more clearly understand what the Cornell community wants and needs its IT environment to be. Understanding clients' objectives and choosing the right market research tool for the job is always our first step... (more detail)
Each of these functions can help support the others. For example, we might: - Conduct a survey before developing a communications campaign to identify current levels of awareness or understanding.
- Adjust formal campus communications to help address issues we hear about in focus groups.
- Use customer feedback to assist product/service owners with communicating about their services. Feedback from Market Research and Account Management clients contributes to this process.
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