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Set goals and regular ways to measure your efforts.
Determine when its it’s best to join forces with other program areas.
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Slang, jargon, and clichés
Passive voice
Excessive punctuation (“!!!”)
Overuse of figurative language and rhetorical devices
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Didactic or “preachy” tone
Sexist termsBiased language
Narrow cultural references
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Content with very narrow appeal and very short shelf - life
Content that is too static