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Until March 2008, he served as an associate professor of economics at the Institute of Economic Research at Kyoto University (KIER). Asada is widely recognized as the author of a then bestselling book, "構造と力─記号論を超えて (Structure and Power--Beyond Semiotics)", which was published in 1983. (It is often translated as Structure and Force as well.) It is a dense examination into the post-modern and post-structuralist philosophy of late 20th century European thinkers. Asada described the work as Japan's "first Japan’s “first systematic introduction of certain strands in French philosophical thought, starting with a consideration of Lacan and Althusser, and then moving on to an account of Deleuze and Guattari, whose rather crazy re-reading of Marx I enthusiastically set to work in an analysis of contemporary capitalism — especially its patterns of consumption.