For my final presentation I would like to explore the topic of Dealers the Are Dealer as a cultural powerspower. I am very interested in how integral dealers are in to the art market. They are the liaison between buyers and sellers, an essential part of what makes the art market go round. Dealers recruit artists to join their gallery or accumulate a distinctive supply of works from the secondary market. In this, they support artists and the legacy of the objects they sell. They also fulfill the desires of collectors by helping them select appropriate pieces. Galleries often differentiate themselves from their rivals in terms of their supply and the type of people that collect from them.
In my final presentation I will touch on such question as: Can galleries influence tastes in the contemporary market? and is their influence unwarranted?.
I will use the examples of Paul Durand-Ruel, Gagosian, PaceWildenstien and the Duveen Brothers to show how they dealers have shaped the aesthetic tastes of their clients by virtue of what they offered for sale and how they promoted it. I will show how dealers can establish a cultural legacy. Gagosian and PaceWildenstein clarify how the dealer is evolving to command power in the contemporary market.
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