For over a century, the Venice Biennale has been exhibiting contemporary artists on an international level. Its 6 month long running displays the work of living (and occasionally dead) artists who are making a special impact. Yet the Biennale has evolved over time, and in the course of its evolution it has also changed the way we look at art. I hope to explore the way changes in the art market and society have caused shifts in the governance and practices of the Biennale. Also, I hope to be able to address several questions including: What is the difference between a Biennale and an art fair? How are artists chosen to exhibit in the Biennale? How does the branding involved in the so called "Venice Effect" “Venice Effect” influence the careers of artists shown? How does the Venice Biennale's Biennale’s inclusion of countries effect the art market in those places, esp. in reference to countries recovering from or still undergoing difficult financial, governmental, or cultural shock (ie war, recession, authority change, religious change, etc)? What is the role of the "brand" “brand” in this context, and how does the Biennale market itself? How does the location of the Biennale in Venice effect the meaning of the biennial and the work shown there? What does the future look like for Biennales with the success of art fairs internationally?
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An explanation of its contemporary state:
how it's it’s run,
how it's it’s marketed,
the role of the government,
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the founding intentions,
it's it’s immediate effect on society in 1895.
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strategies for the biennale's biennale’s survival
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