Art Basel, Miami Beach

Wiki Markup\[http://www.artbaselmiamibeach.com/^{Image Added}

\] Peruse the Art Basel, Miami Beach official website and consider how the Art Basel 'brand' translates to the United States, particularly, Miami Beach. Note the exhibiting galleries, artists, sponsors and special events. What are some of the "off/unofficial" shows and events that occur during Art Basel, Miami Beach? How have they affected the popularity of this art/commerce/media event?
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