One of the most interesting exhibits in the art show Art Basel 42, was the exhibition entitled Art Parcours. In this exhibit, 10 international artists used public areas throughout the town of St. Alban-Tal to display their contemporary works of art. The artists were: Joan Jonas, Gabriel Sierra, Anne Chu, Janet Cardiff & George Bures Miller, Ugo Rondinone, Kris Martin, Federico Herrero, Chris Johanson, Yinka Shonibare, and Ai Wei Wei. The locations of their art were fishing huts, a cargo ship, the old city wall, the Haus Zum Hohen Dolder, the St. Alban church, and an underground water reservoir from the medieval times. Not only is it a challenge, demonstrating the artists creative abilities, to transform an already historically beautiful city, but it also drew in the public to the world of Art and the Art Basel show. 
In this piece, artist Kris Martin covered the floor, altar, and pews of the St. Alban Church. He explains: "As “As visitors walk over the shiny debris it will get progressively pushed outside, ultimately reminding us of our transient condition."”
The Art Parcours Exhibition was the only portion of the Art Basel show that was free to the public, which it had to be seeing as it was all over the city. By creating this separate, innovative exhibition with some of the top artists in the world and leaving it open to the public, the Art Basel encouraged all people to participate in the show, thereby expanding their marketing to people outside of the Art Market group. No matter if you wanted to or not, you could not escape the Art Basel, and thus you became part of it.
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