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Avoid the ampersand. Instead, use “and” consistently. Keep the ampersand if it is an essential feature of brand.
Apostrophes
The curly or “smart” apostrophe is preferred, especially in print.
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Avoid the ampersand. Instead, use “and” consistently. Keep the ampersand if it is an essential feature of brand.
The curly or “smart” apostrophe is preferred, especially in print.
...