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While Hirst may have made a misstep with the auction, his brand seems to be have survived quite well. He currently has a worldwide exhibition of spot paintings, "Damien Hirst: The Complete Spot Paintings, 1986-2011" that is receiving, as usual, plenty of attention. While the auction may have negatively affected the value of his work, it does seem to have achieved wider visibility for the Hirst brand. Interestingly, at the upcoming contemporary art auctions at Sotheby's in February, more Hirst pieces are available at the day auction than the more prominent evening auction and the prices continue to be low. The one exception is a spot painting for the evening show that is estimated at $500,000 - $700,000; this is a modest increase from the 2009 lows shown in the graphs.
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