Galerie Ursmeile is one gallery in particular that was amongst the first to take advantage of the exploding Chinese Art Market, featuring well-known Chinese artists such as Ai Weiwei. Its Its marketing strategy is centered around Chinese artists and the impact of the growing market for Chinese artwork in China and throughout the world. The expanding wealth in China and increasing notoriety of their artists is a powerful force in the art market.
According to Galerie Ursmeile's , as well as the increasing wealth of the Chinese. According to their website, it established a gallery in Beijing which is known as an "international meeting place for collectors, curators and aficionados of the arts." An interesting dynamic of their marketing approach is that they have an artist-in-residence studio in the Beijing gallery, where Western artists can work in China and connect with the Chinese art market. Given the increasing involvement of the Chinese in the Art Market, it makes sense that Galerie Ursmeile was present at the Ar Art Basel.
The influence of the Chinese as artists and investors in the art market is probably best reflected in a report published yesterday that Chinese artist Zhang Daqian surpassed Picasso as a top auction earner. If anything is true about the art world, it's that the Chinese have significantly affected every aspect of the market
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