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Hirst's all about the idea. The problem is that his works are criticized for the shallowness and worthlessness of the very ideas that Hirst claims to be his own and presents as the core of his art (see cartoons). Even before the legitimacy of the concepts behind Hirst's works can be put into question, a more fundamental problem is put forward: is the idea enough to make good art? Is an artist with innovative ideas necessarily a great artist? Those who oppose the type of art Hirst presents would argue that ideas need to be translated into a form of art in artistically respectable ways, which Hirst fails to accomplish with his manufactured, oft-called "kitschy" art.
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https://encrypted-tbn3.google.com/images?q=tbn:ANd9GcQ9v4GibfkLXXVt4k3T0ej-v3-mLQwP4gb93TWtkwj-an_j77ov 
Damien Hirst. The Fragile Truth. 1997-98.
https://encrypted-tbn1.google.com/images?q=tbn:ANd9GcQ_-H6EMY7WIcpHVlTTVntGqxRLeV4EjpXIPl0IGJZXV2x1QH29
An ordinary medicine cabinet in a pharmacy. https://encrypted-tbn1.google.com/images?q=tbn:ANd9GcT-i43O1a_h2bX2e4xkK-mQ50WPGLRrUOFNykkmktC36i_RmvgMrg
However, the most striking example of this name selling business would be the Stalin painting by an anonymous painter, which was first rejected by the auction houses, that was turned into a ￡140,000 work when Hirst added a red dot on Stalin's nose and signed his name.
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