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Bruno Bischofberger, known for bringing American pop art, and Neo-expressionism to Europe is an art dealer and gallerist from Zurich, Switzerland. To many people, he is the Gagosian of Europe. He expanded the use of big money in the European contemporary art market. He owns the Bischofberger gallery and also co-founded Interview Magazine with Andy Warhol in 1969 and commissioned the "Collaboration Paintings" with Warhol and Jean-Michel Basquiat. In 1965 he held an exhibition of American pop artists including: AndyWarhol, Roy Lichtenstein, Robert Rauschenberg, Jasper Johns, Tom Wesselmann and Claes Oldenburg. The following year Bischofberger was the first gallery to show the work of Gerhard Richter outside Germany. In 1968 he entered into a "first right of refusal" contract with Andy Warhol, which lasted until the artists death in 1987. Bischofberger introduced Warhol's work to collectors Philippe Niarchos and Peter Brant, whom he had met as teenagers in St Moritz. In 1969, Bischofberger and Brant became the founding financial backers of Interview Magazine, started by Andy Warhol, and in 1970 produced Warhol's movie "L'Amour". Bischofberger became Basquiat's dealer for Europe, and was his most consistent dealer and source of money from then until 1987.It was Mr, Bischofberger who introduced Basquiat to Warhol and played a major role in the Basquiat movie. 
last exhibition of the Galerie Bruno Bischofberger in 2011, Zurich 

Branding is a way to identify and distinguish yourself from the many other artists, dealer, and galleries out there; a form of recognition and a sign of power to those who hold s true to it. All visionary creators throughout time who have made their mark on humanity are brands. Branding helps to connect your art deeply with your truth, creating a mark so authentic and profound it embodies a timeless power. When you brand yourself as an artist, you release the secret to your personal niche markets. It forms as a core stronghold in Introducing your vision to individual art collectors around the world through targeted marketing techniques. As an upcoming artist I am looking to have my own brand, that way I can be recognized easily due to consistent way of executing my works. Image Added
Bruno Bischofberger and his american crew- Warhol, Basquiat,Clemete in New York-1984