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Most of the marketing appeal of Hirst is derived from this shock value and unexpected art pieces. He is controversial and controversy makes money. People are intrigued by what the next outrageous piece may be. This anticipation and interest in the shocking, is what gives Hirst his power. He has been branded as a powerful artist and his brand now goes a long way towards making him money. He is definitely an artist who has capitalized on people's demand to be entertained and has provided this entertainment through the shocking and notorious works of art.
Picture of Damien Hirst: 
Picture of some of Hirst's most popular works: 
David Hirst
For the Love of God 
David Hirst
The Physical Impossibility of Death in the Mind of Someone Living
Works Cited:
http://www.chicagotribune.com/health/sns-rt-us-damienhirst-spottre80a0w1-20120111,0,2283433.story
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