Interior of front space of Chelsea art gallery exhibiting Andy Warhol prints.
Interior of front space of Chelsea art gallery exhibiting Andy Warhol prints.
DAY 7 Today is Monday, January 9th, and we begin our study of the contemporary art market with Olav Velthuis'
Talking Prices: the Symbolic Meaning of Prices on the Market for Contemporary Art. Read the introduction,
chapters one and two. What are some of the factors that support the architecture of the art market? Consider
the spaces for the sale and exhibition of art; the cultural value of art; the symbolic value of art and the players
and/or playing fields involved in setting the prices for contemporary art. In your response, choose a specific
example of a particular aspect of the architecture of the art market (i.e. the gallery spaces used for selling art
that the author discusses – front room, back room, etc.; the auction house; or the different kinds of galleries –
traditional, contemporary, etc.) or a theoretical aspect of the market and/or pricing and valuation (i.e. "hostile
worlds" viewpoint) to further elucidate your point. Include images or links to support your response.
Selected chapters from Olav Velthius, Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art (Princeton: Princeton University Press, 2007
Introduction and Chapter 1: TalkingPricesIntroCh1.pdf
Chapter 2: TalkingPricesCh2.pdf
Highly Recommended, Erica Coslor, "Hostile Worlds and Questionable Speculation: Recognizing the Plurality of Views about Art and the Market," Research in Economic Anthropology, 2010.
EricaCoslor_Hostile_worlds.pdf
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Consider & comment:
Please use this space to respond to your classmates' work and to engage in lively discussions on the day's topic. Keep your comments concise and conversational by responding to others, rebutting or supporting their ideas. Use the comment box below for these observations.